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A bunch of Amazon customers were told about a purchase on their non-existent baby registries

Something weird is going on over at Amazon. It seems the online retail giant is randomly telling some clients about purchases on their baby registry. The problem is these clients say they don’t have a baby registry — and some don’t even have a baby.

Retailers regularly keep tabs on our buys so they can retarget us with ads and notifications based on that data in hopes we come back and buy again. You might remember the story about Target’s ability to predict a teenage daughter was pregnant back in 2012 utilizing her buy data.

But, in this instance with Amazon, something clearly went wrong.

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